Bayo Lion Adedeji, an entrepreneur and CEO of Dundu Nations, an eatery known for local delicacies has urged Nigerians to invest in small businesses that are one hundred percent local in content.
Adedeji, whose vision is to create companies that encourage local contents, made the call while speaking about challenges affecting entrepreneurs in the country.
Speaking in an Interview with The Nation, Bayo outlined some of the challenges such as access to loan, regulation changes, changing environment, access to raw material as well as logistics problem.
Dundu Nation which began two years is gradually growing and today, it has about four outlets in Lagos with plans of opening more soon.
“People need to invest in businesses that are 100 percent local content due to various business challenges in Nigeria. Despite challenges, we are growing too fast than we can open outlets and that is why we want people to come and join us through franchise. This gives you the opportunity to own your business 100 percent once you pay franchise rate.”
Little wonder, he has decided to franchise his company name to people as he hopes to have 100 locations where he produces and packages the local delicacy called” Dundu Nation” in the next eighteen months.
He revealed that he decided to set up more outlets in order to meet peoples demand. Business can only flourish when you understand that customers are always right. Bayo is always standing around interacting with customers to know if they are satisfied or not with the services rendered.
Justifying the preparation of various local delicacies Bayo who is fondly referred to as “father of Dundu Nation” considers expanding his business by venturing into other local foods to the admiration of Nigerians.
He said food with local content are very rich and beneficial for digestive system and helps the body to grow and prevents constipation.” Our combinations has protein, carbohydrates, Vitamin etc. which forms a balanced diet”
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